Dec 4, 2018 - Is Paytm Worth $20 Billion?

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TradeBriefs Editorial From the Editor's Desk

We need metrics other than pageviews and clicks
One of the perils of the free flow of information in today's social media world is that there is so much information out there that everyone is forced to shout louder and louder to get noticed. The focus is not on good content, but content that attracts your attention and provides instant gratification. Even respected publishers like BBC are often forced to give more mileage to 'viral' content (clickbait, entertainment) than what's important (human rights, climate change, etc). However, a backlash is coming. Similar to the food industry where the cola companies and fast food giants are forced to look at healthier options, content platforms will be forced to go through a similar evolution. Page views and clicks will need to be supplemented with other metrics that ensure a more balanced content diet.

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Brands lost in translation: Lack of good digital content creators a problem

Content creation is big in the digital world, but advertisers have a small pool to select from and fare which is not exclusive to platforms



Today's TradeBriefs Cartoon

Google unveils ‘Shopping’ search in India to woo online shoppers

Customers will be able to see trending products across different categories, various deals, and compare prices using the new offering

Even cyber criminals offer discounts, lifetime warranty: Kaspersky

Researchers found that the price paid for a single hacked account is lower, with most selling for about $1 per account

Netflix’s India Content Head Swati Shetty Makes Exit

Swati Shetty, who has headed Indian content operations at Netflix is to step down from the global streaming giant. She joined the streamer in August 2016 as director of international originals and …

India pushed draft data protection with dynamism: UK Information Commissioner

Data, according to Denham, is an asset of the fourth industrial revolution and privacy had emerged at a key aspect globally.

The state of the India’s B2B e-commerce market

With huge investments from global players, India is expected to be the next battleground in the B2B ecommerce sector.The Indian economy finds itself at an interesting stage right now due to several po...

India Became The New Hub For AI Centres Of Excellence In 2018

Image for representation purpose only.As artificial intelligence gathers momentum in India, enterprises across the globe view India as a prime market for AI. As we saw, in 2018, AI proved its practical applications across the domain and industry leaders and tech giants, looking to capitalise on India’s vast talent pool and startup ecosystem are setting…

iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

Battle against fake news gets intense as social media app Helo joins the brigade

Social media appHelohas joined the brigade of social media platforms to battle against fake news. The New Delhi-headquartered vernacular social platform Helo has partnered with Alt News, a fact-checki...

FAANG glory days may be over

International Business News: The FAANGs — an acronym that refers to Facebook, Apple, Amazon, Netflix, and Google-parent Alphabet — were volatile throughout 2018, with pronounced g

#MeToo topped Instagram’s advocacy hashtags with 1.5 million usage in 2018

The #MeToo movement that took the Bollywood and the media industry in India by storm topped popular photo-sharing platform Instagram's advocacy hashtags with 1.5 million usage in 2018, the company said on Thursday.

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