Jan 10, 2019 - Instagram, YouTube stars are hot properties for Indian brands

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TradeBriefs Editorial From the Editor's Desk

"Alexa, play some music" isn't the only time Amazon is listening to you - Jason Voiovich
At this point, it's fair to argue that we've given up our "privacy" for all manner of technological benefits and services. True, but up to this point those technologies operated on your explicit command. No one forces you to use Google Maps. No one forces you to share personal details on Facebook. No one forces you to buy from Amazon.
But voice is different.
Voice is a form of biometric data - something that is uniquely yours. Additionally, voice technology invades your privacy in an insidious way, always listening, always recording, and always learning more. You can see why organizations want voice analysis so desperately. It's finally able to break into your "inner self" versus relying on your opinions or waiting for your command.
Voice technology is the ultimate behavioral study that you didn't realize was happening.

Continued here

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RBI proposes to allow fintech start-ups to test regulatory sandbox

India Business News: A working group set up by the RBI had recommended introduction of an appropriate framework for an RS within a well-defined space and duration where th

Today's TradeBriefs Cartoon

India election 2019: The debunked fake news that keeps coming back

Reality Check looks at misinformation that continues to be shared even when it's wrong.

Facebook Admits Millions Of Instagram Passwords Were Exposed

Facebook admitted that millions of Instagram passwords were available to be seen by employees in a company-wide database.

How augmented reality is thriving on social media

Brands such as Shoppers Stop and Lenskart are leveraging AR to connect with customers.YouTube, which has lot of social media elements, recently added Snapchat-like AR selfie filters for YouTube Stories

Bad bots originating from India see increase, says study

Many companies use geofencing blacklists to choke off large swaths of unwanted traffic.Amazon was the source of the most global bad bot traffic at 18%, according to the report

Innovation and digitization to drive aftermarket in India

The Indian automotive aftermarket expects to grow to ₹ 75,000 crores by 2020. Small- and medium-sized businesses can bet big on the digitisation of manufacturing operations and investments in exponential technologies to expand their footprints.   

Private players are major spenders on Facebook political ads

News News: NEW DELHI: Private companies and community pages are the top spenders on political ads on Facebook, overtaking major political parties in their digita.

Mastercard targets 10 mn merchants in India by 2020

Global payments major Mastercard on Thursday said it is committed to empowering 10 million merchants across India with digital payments acceptance capabilities by 2020.

Bank of Baroda join hands with Srei Equipment Finance in infra sector

Bank of Baroda join hands with Srei Equipment Finance in infra sector Second largest state-run lender Bank of Baroda and non-bank lender Srei Equipmen..

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