Oct 16, 2019 - Meet the female-owned digital brand aiming to disrupt India's USD 32 billion home decor industry

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From the Editor's Desk

How CEOs Can Solve the CMO Dilemma

Like professional athletes at the mercy of team owners always looking for the next superstar, chief marketing officers appear to have the shortest tenure of any member of the C-suite. The median life span in the role was 28 months in 2018, dropping from the 31-month median tenure a year earlier, according to Spencer Stuart. While some departing CMOs are tapped for internal roles beyond marketing, such as general manager, more often than not they are shown the door and move on to their next gig.

Part of the reason for this costly turnover: CMOs face substantial pressure from CEOs and boards to quickly shift massive organizations to new types of marketing. With consumers migrating to digital channels, new digital tools and platforms popping up every month, and customers bombarded by a cacophony of marketing messages, it's a tough environment to understand, let alone master.

Continued here

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A policy roadmap for India’s digital transformation

The telecommunications industry has helped keep people and businesses functioning smoothly during the covid disruptions but a clear policy roadmap is needed to accelerate its growth and help India transition to a digital economy.



Today's TradeBriefs Cartoon

MSME Week: How MSMEs are championing India’s technology-led transformation

As part of the MSME week, SMBStory organised a panel discussion to understand how MSMEs are using technology to survive the coronavirus crisis.

Why it is important to re-balance India’s digital ecosystem

Union Minister Ravi Shankar Prasad on Wednesday said that India's digital journey focused on empowerment, inclusion and digital transformation and its positive impact is being felt in all aspects of the lives of Indian citizens.

Covid-19 impact: Accelerating towards a contactless economy

Covid-19, the global pandemic has taught us new ways of living in all spheres of life. Across the globe, citizens now have to practice social distancing, governments are forced to impose lockdowns, billions of corporate...

Google is quietly killing the Pixel 3a, its $400 Android phone that ended up being one of the best smartphones

Google is discontinuing the $400 Pixel 3a, the more affordable version of its Pixel 3 phone that it launched last spring. The company said it had completed

Foreign firms have to follow India’s rules pertaining to data security and privacy: MEA

MEA spokesperson Anurag Srivastava said India has adopted a very ‘open regime’ for attracting FDIs, but global companies have to abide by the country’s rules.

Affle acquires 8% stake in Singapore-based OSLabs | Digital

The deal worth Rs 21 crore should be completed by 25 July

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