Oct 24, 2019 - Younger consumers prefer digital payments this festive season: ACI study

TradeBriefs Newsletter
View online   Advertise
              from India Digital






TradeBriefs Editorial

From the Editor's Desk

Let's Do Launch: Five Critical Moves for Your Next Launch

Whether you're selling an innovative new razor, a new season of a television series or a provocative message for an established sporting goods brand, it's all about the launch. Making a big splash - the right kind of splash - plays an increasingly critical role for long-term success in consumer markets.

In fact, according to a recent Bain & Company survey of 650 US senior marketing executives, using the right approach to launch a product, feature or campaign allows companies to realize 1.5 times to 2 times higher annual revenue growth rates for a brand. First impressions have always mattered, but consumers today are inundated with branding and advertising messages across more channels. The number of launches rose by an average of 27% per company in 2018, survey respondents reported, with product and service launches seeing even steeper growth; the food and beverage industry alone had more than 55 product launches each day.

Continued here

Read TradeBriefs every day, for the top insight!

Advertisers of the day
Columbia Business School: Executive Program in Management | Starts Nov 2019 | Apply Now to get early application benefit of USD $3000
Columbia Business School: Apply for Digital Business Leadership Program | Alumni Benefits | Avail USD $3000 early application benefit

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.


A policy roadmap for India’s digital transformation

The telecommunications industry has helped keep people and businesses functioning smoothly during the covid disruptions but a clear policy roadmap is needed to accelerate its growth and help India transition to a digital economy.



Today's TradeBriefs Cartoon

MSME Week: How MSMEs are championing India’s technology-led transformation

As part of the MSME week, SMBStory organised a panel discussion to understand how MSMEs are using technology to survive the coronavirus crisis.

Why it is important to re-balance India’s digital ecosystem

Union Minister Ravi Shankar Prasad on Wednesday said that India's digital journey focused on empowerment, inclusion and digital transformation and its positive impact is being felt in all aspects of the lives of Indian citizens.

Covid-19 impact: Accelerating towards a contactless economy

Covid-19, the global pandemic has taught us new ways of living in all spheres of life. Across the globe, citizens now have to practice social distancing, governments are forced to impose lockdowns, billions of corporate...

Google is quietly killing the Pixel 3a, its $400 Android phone that ended up being one of the best smartphones

Google is discontinuing the $400 Pixel 3a, the more affordable version of its Pixel 3 phone that it launched last spring. The company said it had completed

Foreign firms have to follow India’s rules pertaining to data security and privacy: MEA

MEA spokesperson Anurag Srivastava said India has adopted a very ‘open regime’ for attracting FDIs, but global companies have to abide by the country’s rules.

Affle acquires 8% stake in Singapore-based OSLabs | Digital

The deal worth Rs 21 crore should be completed by 25 July

TradeBriefs Publications are read by over 10,00,000 Industry Executives
About Us  |  Advertise Privacy Policy    

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India