Nov 7, 2019 - Why TikTok's India growth has been better than Instagram, Amazon

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TradeBriefs Editorial

From the Editor's Desk

Illusion of Transparency: Your Poker Face is Better Than You Think

"A wonderful fact to reflect upon, that every human creature is constituted to be that profound secret and mystery to every other." - Charles Dickens, A Tale of Two Cities

When we experience strong emotions, we tend to think it's obvious to other people, especially those who know us well. When we're angry or tired or nervous or miserable, we may assume that anyone who looks at our face can spot it straight away.

That's not true. Most of the time, other people can't correctly guess what we're thinking or feeling. Our emotions are not written all over our face all the time. The gap between our subjective experience and what other people pick up on is known as the illusion of transparency. It's a fallacy that leads us to overestimate how easily we convey our emotions and thoughts.

Continued here

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India important for New York Times, visiting to understand it better: CEO

We are not tying up with anyone in India, nor are we looking at distribution or investment, says CEO Mark Thompson



Today's TradeBriefs Cartoon

India Is Using a 134-Year-Old Law Designed for Telegraphs to Monitor People's Encrypted Texts

Critics say that the government’s desire to monitor and control all online activity is moving India toward a complete surveillance state.

50% digital marketers rely on inaccurate metrics: LinkedIn Report

LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective,

Bengalureans to get free WiFi one hour each day: Karnataka deputy CM

Atria Convergence Technologies Ltd will set up around 4,000 hotspots across the city.Free internet connectivity per day of 1 GB can be availed after verification using OTP

Mark Taylor to head Cognizant Interactive

Cognizant Digital Business President Malcolm Frank announced that Mark Tayylor who was earlier serving as Global Customer Engagement Lead at Capgemini, has joined Cognizant Interactive as the new Senior Vice President and Global Practice Leader. Taylor brings decades of industry expertise across a variety of sectors, particularly in consumer products.

Organisations must review outsourcing arrangements to mitigate geopolitical risk: Gartner

According to Gartner, Inc., fears of geopolitical instability may impact the global offshore services market, as sourcing, procurement and vendor management executives review their options to mitigate risk.

Google, BCG study: Here's how India has fared on the path to digital marketing maturity

The study - Digital Marketing Maturity framework deep-dived into the increasing prominence of the use of customer or first party data by marketers...

Exclusive: InMobi in talks to acquire social media app Roposo

Video-sharing platform Roposo is in advanced talks to consolidate with mobile marketing and advertising firm InMobi, according to four Entrackr sources.

Social Media accounts will not be linked with Aadhaar: Ravi Shankar Prasad

Social Media accounts will not be linked with Aadhaar: Ravi Shankar Prasad - Under section Section 69A of the Information Technology Act, 2000,, the government has the right to block Social Media accounts in the country

Karnataka Looks For Digital Economy Boost With Regulatory Sandbox For Tech Startups

Like the RBI regulatory sandbox, the Karnataka government’s initiative will allow tech entrepreneurs to live-test the viability of products

Over 21 billion digital transactions carried out in FY20 till Nov 13: Govt

Prasad noted that in 2018-19, 3,134 crore digital transactions were recorded, translating into y-o-y increase of 51%

Only 3% of digital marketers in India are measuring ROI correctly: LinkedIn report

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

Pushing for tax fairness in a digital world

Governments around the world are missing out on billions of dollars each year because of legal tax avoidance.

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