Jun 3, 2020 - Meet the NIT grad and software developer who built a Rs 113 Cr revenue enterprise applications company

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From the Editor's Desk

Selling Kids on Healthy Eating

Marketers and parents both have a role to play in combating the global childhood obesity crisis.

In the last four decades, childhood obesity has escalated into a full-blown global epidemic. As rates continue to skyrocket across Africa and some parts of Asia, the latest U.S. data largely deflates hopes that the crisis was beginning to recede.

The main causes of the epidemic include: the globalisation-fuelled prevalence of fast food chains around the world; Big Food's child-targeted marketing tactics; the resource-thin lifestyles of poorer families; and a general decline in physical play due to the mobile revolution. It is a perfect storm that leaves concerned parties wondering where to start combating the crisis. No less challenging is assessing which interventions are likely to be most effective and should therefore receive the lion's share of government support.

The field of marketing has been especially implicated, with some advocacy groups demanding tougher restrictions on junk-food advertising that reaches children.

Continued here


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Today's TradeBriefs Cartoon

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