Jun 11, 2020 - Microsoft's venture fund sets up office in India

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From the Editor's Desk

The podcasting world is now Spotify versus everybody else

In what’s likely the biggest deal ever for a single podcast, Spotify announced recently that Joe Rogan's enormously successful show, The Joe Rogan Experience, will become a Spotify-exclusive. Combined with a blockbuster spree of other podcast acquisitions over the last year and a half, the company is now set up to become the biggest name in podcasting - and to possibly control podcasting in an unprecedented way.

There's never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. Spotify now has all of that, and the Rogan deal means it also offers a hit show that guarantees millions of people will regularly use its platform for podcast listening.

The deal also, however, might foreshadow a future for the broader podcasting industry in which two sects develop: one that values privacy and an open ecosystem and another that's closed-off and built around locked-down shows and targeted ads, like Spotify.

Continued here


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Today's TradeBriefs Cartoon

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