Sep 2, 2020 - Startup Policy Rundown: Five Years Of Startup India, Startups Under Priority Sector Lending More

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Tears 'R' Us: The World's Biggest Toy Store Didn't Have to Die

An object lesson in financial mismanagement and miscalculation from the fallen Toys "R" Us.

The early tale of Toys "R" Us brims with ambition, energy, and no small amount of ruthlessness, as creation stories often do. Charles Lazarus had gone from high school straight to the U.S. Army, where he served as a cryptographer during World War II, and as he cast about for a business venture upon his return, he identified a market that was largely unexploited: kids. "Everyone I talked to said they were going to go home, get married, have children, and live the American dream," he often recounted of those days.

Lazarus may not have anticipated the full impact of the Baby Boom or the accompanying sprawl, malls, television, and advertising, but he took advantage of Americans' desire to accumulate and the cultural imperative to conform. He opened the first big-box toy store, outside Washington, D.C., in 1957, then another and another, until by the mid-1980s there were more than 200 across the country. Toys "R" Us Inc. offered abundance on a scale that smaller competitors could never equal, much of it at prices they could never match. As its mascot, Geoffrey the Giraffe, became as recognizable as Tony the Tiger and its "I don't want to grow up" jingle lodged itself in the brains of a generation of kids, Toys "R" Us became the first category killer. In 1985, Goldman Sachs called it "one of the outstanding companies in all of retailing," and for much of the decade, Lazarus was among the highest-paid chief executive officers in the U.S.

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Modi’s ‘Digital India’ still a far-fetched dream for hinterland; not even 30% of rural India has internet

Broadband penetration in rural India is limited to a mere 29.2 per cent, as on 31 March 2020.



Today's TradeBriefs Cartoon

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Chasing millionaire dreams: Tech, real estate, infra, and now digital?

The latest fever sweeping through the nation, other than Corona, appears to be digital. Happiest Minds Technologies more than doubled on Thursday after receiving bids 150 times the shares it offered in an IPO.

Why Amazon wants a bigger share of India's mobile payments market

The Jeff Bezos-led firm now allows Indian users to book movie tickets and flight tickets, as well as pay their electricity, water, cooking gas, broadband, and satellite TV bills.

Cybersecurity strategies in the era of digital transformation acceleration

Kalpesh Doshi, CISO, India at FIS talks about which strategies CISOs should adopt to adequately manage cybersecurity operations.

No regulation for OTT sector upholds the vision of digital India, says IAMAI

According to the association, the digital services under consideration are suitably regulated by the Information Technology Act or the forthcoming Data Protection framework or cybersecurity provisions being discussed

Big Deal: Digital thrust brings data centres in the limelight

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India needs to focus on small satellites for Digital India: Niti Aayog member

Dr VK Saraswat, member of the Niti Aayog said that India needed to focus on small satellites (smallsats). He said small satellites would play a major role in the coming years. He was speaking at an international space conference on 'Ushering the new in Indian Space Sector' Small satellites (smallsats) is a generic term used to refer to satellites that weigh lesser than 500kg. 

Court notices go digital, to be served through mobile apps

e-seva centres have all been upgraded with e-court services portal and the same was also launched on Thursday by the Madras High Court.

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