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From the Editor's Desk
Why employee surveys, like political polls, are misleading
It’s time to stop relying on old ways of gauging how people feel.
When results of the 2020 elections began to come in, a familiar question resurfaced: Why did so many polls get their predictions so wrong? The question has sparked all sorts of analysis, with Stephen Engelberg, editor-in-chief of the nonprofit news agency ProPublica, describing a "big failing."
It isn't just news media and political groups that need to take note of the mismatch between polled behavior and actual behavior. This moment should also serve as a wake-up call to businesses. The systems our society uses to measure how people feel simply aren't, at some level, working. That includes the surveys organizations use to try to gauge the sentiment of their workforces.
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